A Giant Step Forward in Site Performance
Mobile traffic was approaching 70% in some
geographies, but conversions lagged
behind.
This leading sports brand had
re-architected the site with SFRA,
focusing on site speed, ease of
navigation, product findability and
minimal clicks to purchase so that
shoppers wouldn’t abandon their purchases
on mobile.
Total site conversion improved 50%.
“The site is faster. The user experience
is better, and the conversion rate is
better. Full stop.” - Brand owner
70% Of traffic comes from
mobile
+69% faster page load Time
35% faster rendering
+50% total site conversion
improved from sub 1% to 1-1.5%